Msc marketing analytics Study guides, Class notes & Summaries

A clear summary of the lectures by George Knox of Customer Analytics, as part of the MScs Marketing Analytics/Management. Including an overview of the symbols and formulas used

FULL summary of all the exam material of the course Marketing Metrics, (6314M0343Y). Includes all the notes of the lectures which is the main material for the exam. This is a business elective for those students part of the MSc Business Administration at University of Amsterdam (UvA).

A complete summary, including an overview of the relevant output in R. This course is part of the MSCs Marketing management and marketing analytics at Tilburg University.

A clear, structured summary of the lectures (PowerPoint + notes) of Brand Management, as part of the MScs Marketing Management/Analytics at Tilburg University. Henk Roest's PowerPoints are somewhat messy and chaotic, but this summary will provide you with the necessary information to ace the exam. If you have questions, don't hesitate to contact me! Please, also have a look at my other summaries. I also have a summary for the papers!

A clear and complete summary of the course Pricing and Revenue Analytics for the MScs Marketing Management/Analytics at Tilburg University. Please note that there's much overlap between the papers and the lectures, so sometimes I have combined the lecture notes with the papers or vice versa. If you have questions, feel free to contact me!

Extensive summary/lecture notes of the Digital Marketing and Analytics course for the MSc Business Administration program at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however they were incorporated in the lectures and were NOT specifically exam material.

Summary of all Marketing Channel Management lectures and lectures slides (with examples in italics) and important notes from tutorials

This document includes a brief analysis of Google Merchandise store's website. # accessibility and UX analysis of Google Merchandise Store # social listening of Google Merchandise Store # sentiment analysis of social media comments of Google Merchandise Store # performance of The Google Merchandise Store using web analytics # recommendations to Google Merchandise Store.

Summary of video lectures Social media and Web analytics, including theory from the computing lectures.

A document with all the web clips for the course Marketing Communication, given in February/March 2021.